Fashion Photography Elective
Project Information
By
the end
of the elective, you will have experienced a number of workshops,
demos, lectures, seminars,
practical and presentations type sessions, plus generated a range of tests and experimental
work,
not
forgetting notes
and visual research. Evidence of all this activity should kept in your workbooks,
plus
any other material you have collected.
For the Assessment I
will need your :-
Workbooks
(research, testing, experiments, reflection, annotation, etc, etc)
A short
illustrated essay
Finished and
suitably mounted page spreads and cover
The
Short Illustrated Essay
You
have to hand in a 1500 word illustrated essay, the function of which is to
help inform and contextualise the final
project. This
essay should reveal
the direction and
interest you have in fashion photography,
and
be a good source of ideas and images for your own practice.
You
might, for example, critically describe the work of one
photographer that you feel is particularly
significant,
or
perhaps a compare and contrast a couple of fashion
photographers, or choose to
examine
a specific genre of contemporary fashion photography, or
look
at how jeans
have been photographed by different photographers the list could go on and
on!
Your
essay should follow a traditional structure, and will be made up of the parts
as described in the example below :-
Title David LaChapelle - Fashion and Fantasy
Photographer of the 20th Century
Introduction 300 words intro to notions of fantasy in
photography and how it has been used since
by
etc, etc.
Chapter 1 500
words introducing LaChapelle and his work against the context of other 21st century fashion
photographers.
Chapter 2 500
words looking in depth at 1 or 2 LaChapelle images with critical appraisal.
Conclusion 200 summing up what you have found out.
Bibliography List Books, Journal,
Mags, Web Sites, Interviews, questionnaires, etc.
Appendix Examples
of covers or spreads, emails sent, etc
See me if you need help in deciding what to write about or how to
make the essay work for you and your interests.
The Final Project Outcomes
After
Christmas you will be working on a wide range of fashion photographs,
and
then selecting the final images that will be made into fashion spreads/covers
for your chosen magazine title/s. Have a look
at the examples above for some
simple
solutions as to how you can to put pictures and text on a page.
You
will also have to make sure that all your support material, research,
examples,
tests, experiments, workbook, diary and all the other stuff you
will
accumulate over the 16 weeks of the Elective can be brought together
into a
coherent A3format that can be handed in for the final assessment.
If you keep on top of all the elements
of the elective, the above tasks should
be
very easy, as I would hope will be
keeping
all you stuff in a reasonably
ordered manner
as you are going along?
A few words about the reflection
In a nutshell, you might
write about what you are thinking when you are actually
doing the work - how you
feel about it, what you have learnt about yourself and
the task, what are your
strengths, have you been made aware of any problems in
the way you respond to
things, etc, etc.
Then you might write about how you feel at the end of a session - after a
period
of reflection on the days
events/experiences/tasks. It is also
good to record what you might need to revisit in terms of your outcomes, your
achievements, any issues
you have failed to address - have you stayed in your
own comfort zone, or have
you pushed out the boundaries or issues you have
tackled head on.
The notes can also serve as a reminder of things to do, things to bring to the
next
phase, things to avoid, things to research, things to forget
.....? Its sort of
an holistic view to you,
your learning, and your development as a "creative" rather
than just a visual
notebook type journal - hope this makes some sort of sense, if not,
type it into Google and
look at some of the stuff there heres a bit I have just found.
Reflection can looks forward, describes the present, and then reflects back on
what
it wrote. You can start by writing about your aims. Regularly you
describe what you have
done to achieve those
aims. And regularly you reflect on your aims, your achievements and
your failures. As you go
along you adapt your aims and self-assess yourself."
Interesting and notable
photographers
3.
Richard
Avedon
7 1/2 Michelle Lord
11 .Cindy Sherman 9.
Duane
Michaels 10.
Martin Parr
97 Bill Brandt 173 Sue Packer |
18.
Sugimoto
19.
Christian Boltanski 25. David Lachapelle
26 Terry
Richardson
36. Nan
Goldin
76. William Least Heatmoon
103. Joe Duggan Annie Leibovitz27 Andy Earl 28 John Goto29
MertandMarcus 96
Sally Mann 376
Brian Griffin 998 John Swannell Brian Griffin |